The ‘EEAT Supporting Schema Template For YMYL Informational Articles’ will let you effectively demonstrate how your content meets the expertise and experience requirements for YMYL content by describing in granular detail who authored the content, who researched the content, and who fact checked the content.
More importantly, the template will help you create a page-level knowledge graph of all the necessary entities and their relationships with ease.
You will receive nine (9) JSON files:
- Two files are editable templates made for an article with a FAQs component
- Two files are done-for-you nested schema markups based on https://www.forbes.com/advisor/car-insurance/best-car-insurance-companies/
- Two files are editable templates made for an article without any FAQs
- Two files are done-for you examples based on https://www.chase.com/business/knowledge-center/grow/7-ways-finance-small-business
- One .json file is a done-for-you example based on https://www.sage.com/en-us/blog/how-to-build-a-winning-revenue-operations-strategy/ with Person schema type
What does the template do?
The primary goal of marking up your informational pages with schema is to communicate why Google should trust your content over other sources.
Rather than focusing on the overall topic of the article, the template explains to Google how the content meets its EEAT requirements. It does this by describing all the people involved with the publishing of the information.
🚨 This means that you will need real people behind your content. If you do not have these then this template is useless to you.
Communicating what the content is about is a secondary objective of this schema template.
To do this, the JSON-LD template will allow you to tell Google:
- There is a FAQ section with 3 questions and answers that is part of the Article.
- The FAQs have been reviewed by a person (who’s identity, experience and qualifications will be described shortly).
- The Article (which the FAQs are part of), has a feature image
- This image is about the same thing as the Article and should therefore be associated with the target keyword.
- There is intended audience for the Article.
- The Article mentions one or more things where each of these things are referenced to a Wikipedia or WikiData database entry so that there is no confusion what the Article is about.
- The Article is part of a WebPage where there is a target keyword.
- This WebPage is related to other WebPages, in particular, one specific WebPage that is most relevant.
- The WebPage has one or more authors and there are credentials that explain why they’re experienced and experts in the subject matter.
- The WebPage has been reviewed by a person and there are credentials that explain why they’re fit for the task.
- The WebPage is part of a website that is published by an Organization.
Make sure you read the FAQs - https://www.danielkcheung.com/schema-markup-template-finance-health-content/#frequenty-asked-questions
Editable .json templates and done-for-you examples you can use to follow along.