Post-Publishing Checklist For Improved Organic Search + Social Reach

Created for:

• Agency owners to share with their team
• SEO Manager (in-house, agency) with access to GSC
• SEO specialists (in-house, agency) with access to GSC
• SEO freelancers with access to client GSC profiles
• Content writers (in-house, agency, freelancer) with access to GSC

This checklist covers the following considerations:

• Can the page be indexed by search engines?
• Does the page’s HTML formatting match the instructions provided (based on best practice)?
• Does the OG image, title and description display properly?
• Have internal links to the new URL been added to existing pages?
• Is important content on the page being rendered?
• Is schema markup present? And if so, has it been done properly?
• Has the page been circulated with internal and external stakeholders?
• Is the page indexed?
• Has anyone reviewed the performance of the content and made appropriate updates and changes?